The hottest pop star on the planet is undoubtedly on top. Beyoncé has inked a $50 million deal with Pepsi that comes fully loaded promoting the caffeinated cola in TV commercials and emblazoning her face on cans but additionally, it will allow her to take the reins in an undefined collaboration with the company to 'craft innovative content' as part of their global branding effort.
The 31-year-old Grammy winner, who has an estimated net worth of $350 million,
is being brought into the PepsCo fold to attract consumers to the brand as part
of their 'Live for Now' campaign. Beyoncé, a native of Houston, Texas, who came
on the pop scene in the late 1990s as the lead singer of the Destiny's Child
trio, has been taking the singing, acting and fashion worlds by storm. As a
16-time Grammy winner, Beyoncé has released hit after hit - with her next,
yet-untitled album due out sometime in 2013.
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